Introduction to Moula

Moula is a stock analysis and portfolio tracking app built for investors who want a clean, structured way to follow and analyze stocks, log transactions, and monitor performance without relying on spreadsheets or a broker connection.

Use it to follow stocks and ETFs, analyze price and fundamentals, and keep a trading journal with performance by holding and for your whole portfolio.

What you can do in Moula

With Moula, you can:

• add stocks and ETFs to your favorites
• analyze quotes, charts, financials, valuation multiples, and technical indicators
• create alerts on price, valuation ratios, and technical conditions
• log transactions manually or import them from CSV
• track holdings, portfolio value, profit, and performance over time

How Moula works

Moula is built around two main objects:

• Favorites, which are the stocks and ETFs you choose to track
• Transactions, which are the buys and sells that build your portfolio history

Favorites power your stock analysis and alerts. Transactions power your portfolio and performance tracking.

Who Moula is for

Moula is a good fit if you want to:

• analyze stocks in the same place where you track your holdings
• go deeper in stock analysis and monitoring
• avoid spreadsheet maintenance and broker lock-in
• go deeper in your portfolio analysis than what's offered with your broker
• track a portfolio across one or more brokers
• keep your own transaction history

What Moula does not do

Moula is not a broker and does not execute trades. It is a research, tracking, and monitoring tool.